The Alpha
The Alpha Collection is revolutionary in healthy-looking hair care. No more dreading wash days. Also known as our Original Collection, the entire range is infused with Biotin, Vitamin A, B, C, D, E and more, to nourish and hydrate your hair for more manageability and better length retention. The collection is formulated for optimal length.
The Alpha Multi-Vitamin Scalp Nourishing Growth Oil stimulates, revitalizes and soothes the scalp. A lightweight, non-greasy blend of naturally invigorating oils and vitamins that supports natural hair growth and length retention.
Why it works
- Stimulates the scalp - rosemary extract and tea tree wake up a sluggish, dry or itchy scalp.
- Fortifies with vitamins - biotin and vitamin C support stronger strands.
- Nourishing oil blend - rice extract, jojoba and castor oil condition without heaviness.
- Helps reduce shedding and breakage - supports natural growth and retention.
- Lightweight and non-greasy - absorbs into the scalp instead of sitting on it.
Who it is for
All textures, with formulation attention to coily, kinky and curly patterns. Especially useful for dry, flaky or itchy scalps and thinning edges.
How to use
Part hair in sections and apply directly to the scalp. Massage in with fingertips for 2-3 minutes. Use 3-4 times per week, or nightly on the edges.
Soft As Can Be Revitalize & Refresh 3-in-1 is a co-wash, leave-in conditioner and detangler in one bottle. Detangle before you wash, cleanse away build-up as a co-wash, then leave a little in for lasting moisture.
Three ways to use it
- Pre-wash detangler - work through dry or damp hair to loosen knots before wash day.
- Co-wash - massage in to gently cleanse build-up without stripping.
- Leave-in conditioner - leave a light layer in for softness, slip and curl definition.
Why it works
- Supports growth and retention - biotin, vitamin E, castor oil, avocado oil, rosemary and honeysuckle extract.
- Refreshes the scalp and enhances curl definition.
- Gentle enough for daily use - no product accumulation, no stripping.
- Clean formula - sulfate-free, paraben-free, no mineral oil.
Who it is for
Coily, kinky, curly and wavy textures. A wash-day time-saver for anyone juggling three separate products.
