New Arrivals

We can't get enough of The Mane Choice products either! Check out all these fresh items just in.

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  • Coily/Kinky
4 products
4 products
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The Alpha Humidity Block Heat Protectant Spray 6 fl oz bottle
Before and after silk press using The Alpha Humidity Block Heat Protectant Spray, for all curl types
The Alpha Humidity Block Heat Protectant Spray

The Alpha

Save $7.50
NEW
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The Alpha Bond Repair Oil 4 fl oz bottle for curly and coily hair
Bond repair oil benefits: repairs disulfide bonds, reduces breakage, non-greasy
The Alpha Bond Repair Oil

The Alpha

Save $7.50
NEW
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The Alpha Curly As Can Be Curl Defining Cream 12 oz jar
Curl defining cream new packaging front view
The Alpha Curl Defining Cream

The Alpha

Save $7.50
NEW
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The Alpha Bond Repair Leave-In Conditioner 6 oz bottle for curly hair
The Alpha Bond Repair Leave-In Conditioner new packaging front and back
The Alpha Bond Repair Leave-In Conditioner

The Alpha

Save $7.50