For ICONIC, REVOLUTIONARY, BOLD afro-textured hair! Do It "FRO" The Culture Collection is powered by Black Charcoal & Black Cumin to effectively remove impurities, allowing nutrients & moisture to penetrate more effectively, encouraging true texture to blossom. Filled with antioxidants to strengthen hair and protect it from the elements. Rich in nutrients to nourish hair & scalp and give hair the freedom to be unapologetically defined, voluminous, and beautiful!